Does Google AdWords Actually Fulfill Its Promise?
All across the internet, and even on this website, you will find articles and information attempting to convince you just how wonderful Google AdWords really is. If you are one of those natural skeptics who has not yet tried the Google based system (or you have tried once and seen no results), it is perfectly justifiable to be asking the question – is Google AdWords really everything that it’s cracked up to be?
In this article, we will take a trip through both the positive side of the AdWords system, and of course, the negative side – in an attempt to see whether or not the use of such an online advertising platform can actually have a tangible effect on your business in the long run.
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It’s always nice to start out on a positive note. Therefore, we begin with the positive aspects of the online search giant’s advertising system. Here are just a few of the perks which potential advertisers may find appealing:
- Low Cost:
Compared to many other online advertising programs, Google definitely has one of the lowest cost models of all. In it’s most simple form, advertisers compete against each other for “advertising rank” – the position in which their ad is displayed on a particular site. This provides a solution not only for large corporate advertisers – but also those on a tight budget.
- Many Advertising Options:
Google AdWords started out with only CPC and CPM ads – but then recently expanded its service to offer video and interactive advert hosting. From just the one online platform and with just one account, this is a great selection of advertising mediums.
The Biggest Drawback Of Google Advertising:
Needless to say, when websites can earn money from hosting external ads – there will be an incentive for something called “click fraud”. This is the biggest problem with the Google system, and has actually resulted in a number of court cases and multi-million dollar losses. To this very day, click fraud is still the number one issue with the online advertising industry.
So What’s The Verdict:
Tough to tell really, isn’t it? Are the low cost benefits able to outweigh the risks of click fraud? In most people’s opinion – the answer is yes. Google continues to move forward in its fight against this major problem, so we can only trust that it is doing all that it can to protect our precious advertising dollars.
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